Every year, we ask ourselves the same question. Should a sustainable brand do Black Friday?
Every November, we have the same conversation.
Should a brand that’s all about refilling really be doing Black Friday? Isn’t that exactly the kind of buying we’re trying to get away from?
We get it. We’ve asked ourselves that more than once.
The first time we joined, it felt a bit uncomfortable. But we wanted to know one thing: if price wasn’t in the way, would more people choose to refill instead of throw away?
The answer surprised us.
Lots of people tried MORO for the first time. And many of them didn’t just place one order and disappear. They came back. For a refill. And then another one.
That’s the part that matters to us. Not one big day of sales, but a lot of bottles that stayed on the sink and kept getting refilled. Less plastic in the bin. Natural products in more homes. Small habits that actually last.
So we stopped asking whether we should do Black Friday. Now we ask how to do it in a way that feels right.
Our answer is simple. One offer, for everyone, on everything.
20% off the entire site.
And one thing we’ll keep saying: look at it with a clear head. If something fits your routine, go for it. If it doesn’t, skip it. Your refills will still be here in January.
Because sustainability was never about being perfect. It’s about choosing a little better, and then doing it again. And again.
Thank you for being part of that. Whether this is your first bottle or your tenth refill.
Love,
Yasmine & Lorenz
Founders, MORO Essentials
