Last year, we decided to join Black Friday again, not because it felt natural for a sustainable brand, but because we wanted to understand something important:
If price wasn’t a barrier, how many people would choose to refill instead of throw away?
The answer was loud and clear.
Black Friday became one of the biggest moments in MORO’s history. Thousands of new people discovered us, and — the part we’re most proud of — a huge number of them stayed and became consistent refillers.
Because of that, the impact we made together was massive:
less single-use plastic, more long-term habits, more natural products in more homes. Real change, not just a one-day sale.
So this year, we’re simply continuing what worked, with the same message, the same intention, and the same values.
Black Friday isn’t going anywhere. It has become part of the beauty and home-care landscape. And instead of ignoring it, we choose to use it as a moment to bring more people into the MORO-verse, where refilling becomes normal, and sustainability becomes something you live, not just talk about.
Sustainability has never been about perfection. It’s about choosing better, consistently. And if a meaningful discount helps someone take that first step toward a refillable routine, then we’re proud to offer it.
Our Black Friday approach remains simple:
look at every offer with a clear mind. If it truly serves you and fits your values, go for it. If not, skip it.
Thank you for staying with us, refilling with us, and proving that sustainable habits grow when they’re made accessible.
We hope this year’s 20% off everything helps even more people make the switch for good.
Warm wishes,
Yasmine & Lorenz
Founders, MORO Essentials
